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The immersive, two-day event schooled consumers on the importance of hydration by building awareness around the brand’s newly formulated Water Bank Collection.
April 19, 2022
By: Lianna Albrizio
Associate Editor
Skincare brand Laneige, best known for its Lip Sleeping Mask, kicked-off the opening of its first-ever pop-up at Smashbox Studios in Los Angeles with a brunch hosted by the brand’s first US celebrity partner, Sydney Sweeney. Focused on creating effective, innovative and imaginative products based on the most-craved element the skin craves—water—the two-day immersive event was designed to school consumers on the importance of hydration by building awareness around the brand’s newly for...
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